The founder of SneakaDeal.com frequented deal a day sites, but was always reluctant to give out his personal information. With the abundance of these type of sites on the internet, he didn`t know which ones would harvest his information and sell it in a final desperation to make money. Also, he thought, why do these websites have to have advertizing all over them? Don`t they make enough money as it is? Frustrated, he made the bold step foward to correct all of this.