The Watch Co. began with one ambitious college student and a vision to offer a wide selection of watches along with incredible service and expertise. More than a decade later we maintain that vision in the original Fox River Mall store (in Appleton, Wisconsin), along with four additional Watch Co. locations (Green Bay, WI; Coralville, IA; Sioux Falls, SD; and Fargo, ND).

Whether you shop online or at one of our Watch Co. stores, you can rest assured knowing you`ll experience the same passion for all things watches and unmatched dedication to customers who share our appreciation for a high-quality, well-designed timepiece. And because we`re an authorized dealer of every brand we offer, you`ll receive the full manufacturer`s warranty and an authentic factory-direct watch each time you make a purchase. We also have a great repair program that couldn`t be easier to use, just send us your watch and we`ll do our best to get it tickin` again.